So you want to market your products and services through Instagram reels. Do not worry as this guide will explain how you can use Instagram reels as a marketer.
Instagram reels is a feature recently introduced by Instagram by which the users can create short-form video clips usually of 15 seconds. These videos can be backed by audio tracks, filters, text and several other effects. It is not a separate platform. In fact, this feature of Instagram is present inside the application.
Now every marketer who has been marketing his products and services on Instagram is thinking whether he/she should use reels in the marketing strategy or not. One thing that every marketer should keep in mind is that Instagram reels is just another platform to showcase your offerings to the public. As a marketer, you can use existing content on reels that you have previously posted to IGTV or Facebook. It does not matter whether you are using a brand new content or existing content. You, as a marketer, must make sure that you are managing reels in an effective and efficient way. Plus, to make your reels get a large number of views, you can also buy Instagram reels views from a reputable social media service provider.
What Type of Content can be used for Instagram Reels?
As a marketer, if you want to use Instagram reels for your business, you must use entertaining yet informative content. There are some basic types of content you can share on the reels of your business account. First of all, you may share educational content on Instagram reels. We are not talking about you need to educate your followers on a certain educational subject. It means you need to educate people about your offerings – your products or services. You may tell features of your product or specifications of your services. Remember the videos are of 15 seconds so make sure that you are uploading short tutorials on your products or services.
Another type of content that can be used for Instagram reel video is the company’s story. You may share an interesting story about your company instead of directing people to visit the About Us page of your website. Moreover, if you are owning a fashion business, you may share a BTS video. It can not only allow you to keep a connection with your followers but can also let them know about your style of working.
If you are selling products, sharing product reviews for reel videos is a good choice. On the other hand, if you are providing services, you may share case studies.
How to Create an Instagram Reel Video?
To create an Instagram reel video, first, you need to open an Instagram app. Follow the steps and you are good to go!
- Swipe right from the Home feed and open the Reels camera.
- Select Reels from the bottom of the screen and start recording your reel video.
- Before starting the recording, you may adjust the settings using various navigation tools. For example, you can set speed, timer or use several effects.
- Start the recording of your reel video. Press and hold the record button. Meanwhile, a progress bar will be shown so that you can see the progress of your reel for up to 15 seconds.
- Once recorded, you are good to go for sharing your reel video.
Final and Last Thoughts:
A newly-introduced platform by Instagram, Instagram Reels, is gaining popularity among businesses day by day. If you own a business and want to market your products and services, it is time to use Instagram Reels. For reaching a wide range of audiences through reels, you can also buy Instagram reels likes and views.